Executive Summary
Gami Protocol is an Onchain loyalty infrastructure. One SDK turns user behavior into XP, quests and stablecoin-settled rewards on Base.
Objectives
Objectives and KPIs are designed around the project's engagement model and reward-driven growth strategy.
Awareness
Creating visibility among the right audiences and establishing consistent market presence.
Conversion
Converting attention into meaningful participation. This stage focuses on turning awareness into real awareness among the people who matter.
Retention
Keeping users around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Every activity from the execution plan, grouped by the phase it runs in.
Acquisition & Distribution Flow
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Acquisition & Distribution Flow
An acquisition funnel that converts communities into active Gami users.
Community Distribution
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Community Distribution
Onboard token-gated Web3 communities through targeted acquisition campaign. CoConnect will manage the entire campaign flow end to end and coordinated to build awareness and convert members into Gami Protocol users.
- Identify and confirm Alpha groups and token-gated Web3 communities.
- Launch campaigns encouraging account creation, sign ups, and recurring activity.
- Execute end-to-end campaigns with performance tracking, analytics, and continuous optimization
KOL Activation
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KOL Activation
Target micro KOLs with genuine influence across Web3. People who use on-chain products, publish credible insights, and have visible ecosystem engagement.
- Curated micro KOL shortlist
- USDC flat-fee promotions
- Timeline content and activations
- Tracked output and performance
USDC Compensation
Flat fee for KOLs to promote Polysights on their timelines and drive awareness and mindshare.
Awareness & Mindshare
Community Management
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Community Management
24/7 community moderation & management. Aimed at optimizing user retention, security, and engagement across Discord and Telegram.
- 24/7 Moderation Coverage
- 1 Community Manager & 4 Dedicated Moderators
- Custom bot setup & optimization
- Ongoing strategy & alignment calls
Engagement Structure
- ✓200+ Token-Gated Communities
- ✓24/7 community moderation & management
- ✓KOL Management & Execution
- ✓Custom Campaign Strategy
- ✓End-to-End Campaign Management
- ✓Weekly Performance Reports
- ✓Strategic Advisory
Strategy & Onboarding
- ✓ Custom campaign strategy & positioning
- ✓ Onboarding into relevant token-gated communities
Execution & KPI Progress
- ✓ Campaign distribution and execution
- ✓ Weekly performance reporting
- ✓ Ongoing optimization against agreed KPIs
Performance Milestone
- ✓ Continued campaign execution
- ✓ Growth experiments & iteration
- ✓ Final performance reporting
Case Studies
Swoobz: User Acquisition & Retention Growth
Built an interactive waitlist with real incentives, community activations, and a $10K leaderboard to keep early users engaged and competing ahead of launch.
Outcome: Funded Accounts & Exclusive Badges
Built the campaign around funded accounts and badge activations, rewarding high-signal users and traders who had already proven meaningful on-chain activity.
dYdX: Trader Acquisition & Retention Growth
Activated trading-native communities and converted engagement into on-platform activity, while strategic ecosystem partnerships amplified participation and trading volume.
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.